Our Mission, Vision, and Values
Guiding Principles That Define Us
Company Overview
Founded in 1991, SIMS has established itself as a trusted financial institution committed to serving our community with integrity and excellence. We specialize in providing comprehensive banking solutions tailored to meet the diverse needs of individuals, families, and businesses.
Our journey began with a simple yet powerful vision: to make quality financial services accessible to everyone. Over the years, we have grown from a small local institution to a recognized name in the financial sector, while maintaining our core commitment to personalized service and community values.
As a fully regulated financial institution registered with the Reserve Bank of India, we adhere to the highest standards of compliance and governance. Our customer-centric approach ensures that every service we offer is designed with your financial well-being in mind, from traditional banking products to innovative investment solutions.
What sets us apart is our unique value proposition: combining the personal touch of a community bank with the sophisticated financial products and technology of larger institutions. We believe that banking should be simple, transparent, and focused on helping you achieve your financial goals.
Board of Directors
The leadership driving our mission and growth
Mr. Krishnaprasad
Chairman
A seasoned finance professional and visionary leader, Mr. Krishnaprasad brings decades of experience in the financial sector. He has successfully managed kuri companies, KML-licensed gold loan businesses, and Nidhi companies across the Valluvanad region of Kerala. Under his dynamic leadership, SIMS has grown into a trusted and respected financial institution. His unwavering commitment to responsible lending, customer-centric innovation, and ethical business practices continues to shape the company's mission and long-term success.
Mrs. Sini Prasad
Managing Director
With decades of hands-on experience in the finance industry, Mrs. Sini Prasad plays a pivotal role in driving strategic growth and ensuring operational excellence at SIMS. Her strong focus on regulatory compliance, risk management, and customer welfare has been instrumental in building a culture of trust and sustainability. Her leadership continues to guide SIMS toward a future that balances profitability with purpose.